Covid 19-Truth and the Wojcicki Effect — the sobering reality-shaping influence of social media and those who manage it
Calvin Mulligan, September 11, rev. Sept 12, 2026(c) All Rights Reserved
Note: This is fourth and final day of the Allison Inquiry into the Cov*d vaxx injuries of Canadians. I’ve been listening to the testimonies of the vaxx injured and their losses since 2021 and they are gut-wrenching. Some people have lost beloved spouses, sons, daughters, parents and grandparents. Some lost their health to the point they are unable to walk and need assistance going to the bathroom. Some lost their businesses, farms, jobs, homes, savings and alienated family members. And the infuriating aspect of this entire saga is these folks have been largely ignored by both the medical system and governments to this day. The official denial is criminal.
This backdrop makes the publication of this essay on the subject of human “blindness” to (dark) realities both timely and instructive. It addresses the question of why we sometimes fail to “see” approaching threats like the fabricated Cov*d Pandemic for what it was, a diabolical deception. And it reveals how a major social media platform like YouTube, can perversely morph into a knowledge gatekeeper. A single policy embodying what management thinks people “should” believe and thus what constitutes “acceptable” content on the platform can and did have implications for millions. The denial of access to information that proved to be true in many cases in favour of demonstrably false information is no small matter, particularly when the population is confronting critical decisions like the ones we faced in 2021.
— Calvin
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Every man takes the limits of his own field of vision for the limits of the world. – Arthur Schopenhauer
A prison does not need walls, but it does need guards. And the best guards on earth have no idea that they are guarding anything. — Chase Hughes
Well, it may be the Devil or it may be the Lord, but you’re gonna have to serve somebody. — Bob Dylan
Part One: Two dangerously limiting forms of blindness
For a large part of my career, I worked as a strategic planner with a specialization in foresight. It meant that I was largely focused on the challenge of helping equip people and organizations to better see the developments headed their way and anticipate their implications. I continued to indulge my analytic-foresight habit following my retirement in 2015. In 2020, the so-called Covid “Pandemic” was declared. And the alarming extent to which the public believed the paid liars and propagandists, bought into the official story line and submitted to the medical coercion, was sobering to say the least.
This stark reality and its destructive consequence for “believers” and our society prompted a shift in the orientation of my work. I was no longer so concerned with helping people see developing future trends given their inability to discern what was occurring in the “here and now”. In this particular case, I wondered why the majority couldn’t “see” the so-called Cov*d Pandemic for what it was, a Deep State-manufactured scheme disguised as a health emergency? Clearly, the visual impairment had been costly. The estimated number of vaxx-related illnesses, permanent injuries and deaths is in the millions worldwide and growing. Understanding the contributors and counters to such blindness could hardly be more urgent.
I believe Canadian author, Robertson Davies succinctly explained one form of visual impairment in 1952 in a single, simple observation. Davies said, “The eye sees only what the mind is prepared to comprehend”. In short, our existing, knowledge, beliefs and expectations serve as filters determining what we notice and what we ignore. And the majority of people were simply not prepared to comprehend the dark reality of a globalist monster stalking them. They couldn’t believe it. Thus believing is a prerequisite to seeing, rather than the converse. This is blindness of a psychological and intellectual or philosophic variety that’s described as paradigm blindness. It’s universal and subjective. German philosopher, Arthur Schopenhauer observed, “Every man takes the limits of his own field of vision for the limits of the world”.
There’s another variety of blindness that can be equally limiting for humans. It’s the variety imposed on us from the outside by Powers-that-Be (PTB). It’s a manufactured blindness.It’s the result of strategic, politically-orchestrated occlusion of our view of particular elements of our world and its operation by our overseers. Our blindness is manufactured in order to keep us ignorant regarding aspects of our reality. It could be segments of our history for example. Why would the PTB engage in such manipulations?
George Orwell (Eric Blair) who clearly knew some things about politics said, “Who controls the past controls the future: who controls the present controls the past.” So it’s a matter of controlling the masses. A good example of the literal burying of history may be that of the earlier Tartarian civilization. As it’s being unearthed, we’re learning just how advanced Tartarian civilization was. Seemingly, Tartarians had figured out how to extract energy from the atmosphere. At some point, the PTB must have concluded that our possessing such knowledge, while beneficial for us, wouldn’t be good, or at least profitable for them. Consequently, in the current vernacular, Tartaria was disappeared.
Suffice to say, we’ve become accustomed to the screening of certain things from public view and the classic, “Move along, nothing to see here” treatment from authorities. Most people fail to question the deflection of their attention. Rather, they accept the notion that the hoarding erected — whether its physical or informational — is intended to protect us lesser beings from danger. So they politely nod when told something is a matter of safety or national security. As Howard Zim once said, “Our problem is civil obedience.
We’re discovering that official secrecy is often a means of protecting Establishment interests from prying eyes. It’s carefully guarded in order to preserve the power of the elites. Anyone who fails to keep his or her curiosity in check is promptly branded a “conspiracy theorist” or hastily diagnosed and dismissed as a mental case. Unfortunately, their tormentors are often fellow citizens dutifully serving as volunteer guards and enforcers of the rules. So the masses, for the most part, remain blissfully ignorant of what lies behind the proverbial curtain. Thus, at best, our perception and thus our understanding of the “real” world at any given time is inevitably distorted, fictionalized or fragmented. (e.g. Antarctica). Their secrets become our blind spots. In the extreme, the deception is complete and we are reduced to captives of an all-encompassing fabrication — a near seamless alternate reality manufactured by the PTB. We become the prisoners in Plato’s cave.
This was precisely the predicament of the Truman character in The Truman Show,a 1998 movie starring Jim Carrey. Truman had grown up inside a massive, domed sound stage where hidden cameras and microphones tracked his every move and captured his every word. Since infancy, he was the unwitting star of a long-running reality TV show set in the island “town” of Seahaven. The deception was complete, a seamless artificial reality disguised as normal small town life under the direction of the invisible producer of the show, Christof. In fact, Truman was surrounded by script-reciting actors posing as his wife, friends, co-workers and retail service providers paid to perpetuate the illusion. As Producer Christof put it; “We accept the reality with which we are presented.” And Truman did just that until he spotted an anomaly at the age of 29.
Twenty-eight years after the movie was released, I’m struck by the parallels between The Truman Show and the Great Pandemic Deception of 2020. The similarities in terms of the “sticks and “carrots” used to ensure continuance of the illusion or submission to it are noteworthy.
Truman Show Tactics:
- Bombard the subject daily with messaging assuring him he is living his best possible life a safe and comfortable environment.
- Use peers and those closest to the subject to maintain the deception, keeping the subject’s curiosity at bay and stifling any suspicion his world is artificial. Suppress any thought there may be a better alternative “out there”.
- Use fear, psychological trickery and intimidation, including law enforcement to discourage and ultimately prevent the subject from exiting the illusion.
Pandemic Show Tactics:
- Bombard the subjects 24/7 with centrally-crafted messaging regarding a threatening “novel” virus, a spreading global pandemic and absolute of receiving a vaxx if life is to return to normal.
- Use peers, paid and volunteer social influencers, community leaders, government health authorities and paid experts to assure the subjects the vaxx solution is “safe and effective”. Assure the complaint they are doing the responsible thing.
- Exploit human fear, coercion and law enforcement to secure compliance with the rules. Ridicule, shame and threaten any who dare consider are non-invasive alternatives therapies. Equate comfort, safety, respect and opportunity with compliance.
For the record, the Cov*d Pandemic Show producers employed an even larger array of tactics and arsenal of weapons to achieve their objectives. They employed: a rigged diagnostic test, manipulated flu statistics, seductive linguistic programming, sleight-of-hand trickery including fake injections, props, medical theatre, a multiplicity of lies from “authorities”, 24/7 MSM propaganda, fines and incarceration in pursuit of 100% compliance.
Fifth generation warfare relies heavily on information-driven operations. Big Tech and major social media platforms — Twitter, Facebook and YouTube all played a part in the Cov*d Pandemic operations primarily by engaging in information gatekeeping. They helped shape the information environment and thus the perceived reality of ordinary citizens. Thus, the blindness of many people to the Pandemic deception was, in part, manufactured by the information gatekeepers. The case of YouTube and its CEO, Susan Wojcicki, isn’t unique in that sense. But they illustrate, by example, how reality-shaping by a powerful digital information aggregator can either hinder or assist the cause of truth-seeking. And this ability should be of concern every historian, democrat, student of political science, professional “knowledge” worker and garden variety truth-seeker.
Part 2.0 Susan Wojcicki’s life and its lessons
Susan Wojcicki (1968-2024) (pronounced “Voy cheet skee”) is best known as the former CEO of Youtube who died from lung cancer at the age of 56. The eldest of three girls (sister to Janet and Anne), she grew up on the campus of Standford University. Their father was a prominent physics professor at the university and their mother an author and long-serving journalism teacher at Palo Alto High School. Janet recalled their parents had always encouraged them to be independent thinkers and voice their opinions. ‘We grew up thinking that it was a very negative thing to not speak your mind,’ says Janet.’
Each of the three girls were achievement-minded. Sister, Anne Wojcicki, became co-founder of the genomics and biotechnology company 23andMe. Janet completed a Phd. in Anthropology and a masters degree in Epidemiology respectively, and holds the position of Professor of Paediatrics and Epidemiology at California University, San Francisco. And Susan, who began her career in management consulting and marketing, became one of Google’s first employees and CEO of YouTube in 2014. She held the position for nine years, resigning in February of 2023. Susan and her accomplished sisters were cast (literally) as Barbie Doll Role Models and lauded as icons for females in STEM (Science, Tech, Engineering and Math).
At the time of her departure from YouTube, the public was unaware that Susan had received a diagnosis of metastatic, non-small-cell lung cancer in late 2022. She kept her health condition private, however, and continued working while launching a intensive search to find a treatment. In February of 2024, she stepped down from her role of CEO of YouTube announcing she had decided to “start a new chapter” focused on her family, health, and personal projects.
Because of her condition, Susan assigned the job of finding an effective treatment for her illness to her sisters. They went all out. They called their contacts in the medical community and consulted with experts at the National Institutes of Health and elsewhere. The prognosis was grim and the cancer unyielding, however. As a final measure, Susan enrolled in an immune-based experimental treatment for lung cancer at Memorial Sloan Kettering Cancer Center in New York City. It wasn’t successful. Her husband announced her death on Facebook in November of 2024. The family subsequently established a foundation to fund research into treatment for (non smoker) lung cancer.
Before her passing, Susan’s reflected upon her life and impact of her diagnosis and shared what she thought was ‘probably the most important lesson’ she had learned through her experience. In her words, it was ‘just to focus and enjoy the present! Life is unpredictable for everyone, with many unknowns, but there is a lot of beauty in everyday life.’ It’s good advice. That said, I believe there’s another vital lesson to be extracted from Wojcicki’s tenure as YouTube’s CEO during the Cov*d Pandemic operation.
The totality of the costs and consequences of the Great Pandemic Deception are yet to be tallied. The subject is so potentially explosive and the official suppression of the truth so complete, that five years later, the it only trickles out between the cracks. The official conspiracy of silence notwithstanding, the fake pandemic is likely to rank among the most diabolical abuses of public trust and most devastating medical crimes in human history. Many of the “Plandemic” resisters who said “no thanks” to the vaxx wonder to this day if the devious plan came from Satan himself. As Dylan put it, “You’re gonna have to serve somebody, so let’s consider the part YouTube played in the Great Deception.
YouTube enters the Covid information war
By 2020, YouTube had developed a large base of users who looked to it daily for entertainment purposes and information on a wide variety of subjects. The hybrid entertainment-search platform was reaching 122 million daily active daily users globally and 2.3 billion monthly active users monthly. And on the supply side, its content creators were uploading roughly 3.7 million new videos or roughly 729,000 hours per day. So when the WHO declared a global pandemic on March 11, 2020, accompanied by haunting images of people dying in the streets in Wuhan, China, it caught the attention of the world. And the announcement regarding the threat would have undoubtedly ignited an intensive search for more information on the part of curious and concerned citizens.
People were told to get tested, see a doctor if indicated, comply with a plethora of control measures and wait for a vaccine being developed at “warp speed”. The messaging and advice coming from mainstream media and independent alternative media sources, however, differed by 180 degrees. The former’s messaging was pro-pandemic, pro-testing, pro-lockdown, pro-masking, pro-social distancing, pro-quarantining and pro-vaxx. The messaging coming from independent alternative social media sources (excluding complicit influencers) on the other hand was skeptical and cautionary on all counts. The boldest issued a flashing red light warning of a coming catastrophe.
The challenge from the critics and the medically wary didn’t go unnoticed. A cluster of some of the more vocal and visible was summarily branded “The Disinformation Dozen”. The derogatory label aside, three members of the group had MD degrees, two were doctors of osteopathic medicine, and one a doctor of Chiropractic. The other members of the group included medical/heath activists, the founder of GreenMedInfo (one of the largest alternative medicine portals in the world), a health blogger and an author. One of the group, Robert F. Kennedy Jr., currently serves as head of the U.S. Department of Health and Human Services.
CEO Wojcicki made it clear which side of the Covid information war YouTube was on. On April 19, 2020, she announced that the platform would ban and remove any content that contradicted World Health Organization recommendations or was contrary to local health authorities like the CDC or Health Canada. That was a strike against several concerns raised by at least three members of the so-called Disinformation Dozen including Dr. Sherri Tenpenny, Dr. Christiane Northrup, and Dr. Rashid Buttar. It also ran contrary to concerns raised by dozens of others working in the health care and medical research sectors who were being systematically excluded from the mainstream information ecosystem. Their exclusion was double acting. It also denied members of the public access to their perspective and in some cases actual research on subjects pertinent to the so-called pandemic and prescribed control measures.
In January of 2021, Wojcicki hired Dr. Garth Graham MD as Director and Global Head of Healthcare and Public Health Partnerships to bolster her campaign against medical “misinformation”. Graham likened his job in this regard to removing “weeds” from a garden and planting what were presumably good seeds or information. Two and a half years later, he published, “A long term vision for YouTube’s Medical Misinformation Policies” formalizing the company’s policy of removing perceived “harmful” videos. I focused on content deemed to be “misinformation” deemed to be: a) preventative information, b) treatment misinformation, and c) denial misinformation.
This was an information war with potential life and death consequences, depending upon which Cov*d narrative one believed, which authorities one gave credence and whose advice the individual chose to follow.
Tightening the screws
Wojcicki’s militancy wasn’t born when the Covid pandemic was declared in 2020. In late 2016, she earned the title “censorship czar” for her policy of aggressively demonetizing and deleting any video content deemed unfriendly to advertisers. And she applied the same rule to Cov*d videos deemed to be “harmful medical misinformation”. Wojcicki’s Cov*d censorship campaign evolved through three phases: Demonitization and Initial Removals (March 2020-April 2020) ; Explicit bans (beginning April 2020); Expanded scope (Late 2020-2021) This phase targeted videos alleging the virus was a hoax, promoting unapproved treatments, or linking the pandemic to 5G technology. The guidelines were later updated to cover vaxx-related claims.
Wojcicki went further in aligning YouTube with the interests of the globalist PTB. Even as she banned hundreds of thousands of videos challenging the official story line, she launched two pro-vaxx campaigns. The first, launched in April of 2021, aimed at combatting (the thought crime of) vaxx hesitancy by (coercively) focusing on a post-pandemic future, reminding viewers of things like travel, concerts, and family gatherings. Her second initiative, was The Ad Council Partnership, whereby YouTube joined the massive “It’s Up To You” coalition. This is described as one of the largest public education campaigns in U.S. history. “It’s reported that under Wojcicki’s leadership, YouTube donated sufficient media space and advertising inventory to ensure vaccine-confidence messaging blanketed the platform.“
The outcome of the running YouTube purge was impressive by any measure. By January 2021, Wojcicki confirmed that the company had removed more than 500,000 videos under her specific COV*D-19 policies. And by August 2021, the platform had removed more than a million videos. At that rate, as many as 2 million videos may have been removed by December of 2022. By comparison, on average, community libraries in the City of Ottawa contain 42,000 books. The total Ontario public library system has a collection of roughly 1.93 million total items. Thus, by my estimate, YouTube may have removed Cov*d video content equivalent to the content of the City of Ottawa’s entire library system. Remarkably, even at that, YouTube was criticized for not being vigilante enough.
Among the information and knowledge lost was video content produced by high profile individuals censored and smeared with the “misinformation”-“disinformation” brush. Multiple prominent members of the so-called “Disinformation Dozen” had their entire channels terminated or videos removed by YouTube during the 2020–2022 period. These dissenting content creators were shut out for years. It was only on September 23, 2025 that YouTube announced banned creators could apply for reinstatement.
David vs Goliath in the extreme
Small bands of resisters in this country and others took up the cause of trusting, uninformed people and families unaware of the real dangers in the Cov*d pandemic operation. Many resisters knew the WHO was compromised. Two of its largest donors had an interest in vaxxine sales. Many resisters had heard of the criminal track record of certain Big Pharma players. And they were quick to point out glaring anomalies in the official story and highlight the gaps in logic. The vaxx pushers, for example, appeared disinterested in the protective role of natural immunity, regular outdoor activity, and a healthy diet and vitamin D in safeguarding against infection. And a policy that required the closure of local gyms and denied kids access to parks, and skating rinks was anti-health. And why was the entire population locked down to control a viral infection posing a threat to only a small segment of the population?
The cells of citizen resisters joined with brave, independent MDs, nurses, medical researchers, naturopaths, whistleblowers and journalists to forewarn of the coming disaster. It was a race with time. The pandemic was not as advertised. It was a psy op backed by a coercive and pressure campaign unlike anything in history. Resisters were focused on informing unsuspecting family members, friends and acquaintances of their historic right to informed consent regarding any medical treatment. This included a risky experimental vaxx. To their surprise, their warnings were routinely rejected and often aroused anger, a measure of the effectiveness of the Deep State psy op.
The Deep State and its corporate allies hammered away 24/7 with big canons — propaganda, censorship and cancellation. National governments were pushing the major platforms to go even further in censoring dissenters. The Biden Administration pressured Facebook to remove Covid-19 related content including legitimate vaccine side effects, as well as content featuring humour and satire. It pushed Twitter to delete specific accounts and posts that questioned vaccine efficacy, discussed natural immunity, or promoted lockdown skepticism, expressing frustration when the platform did not act quickly enough. And it pressed YouTube to remove content “that did not violate its policies”according to YouTube.
It was as lop-sided a David-versus-Goliath contest as anyone could imagine. The Deep State Goliath was backed by an army of specialists with skills in fifth generation warfare tactics. This included specialists in behavioural psychology. The rag tag bands of volunteer resisters were armed with the equivalent of sticks and stones. It looked like a case of no contest. But resisters were and are a remarkable lot with a deep-seated faith and Truman readiness to die for the cause. They were confident they had truth on their side and shared the conviction that suppressing it over the long term would be impossible. It was equally obvious that Officialdom’s stance was riddled with contradictions. The was particularly true in the case of the Wojcicki-YouTube policy regarding content.
An Orwellian Inversion and some contradictions
The Wojcicki-YouTube Cov*d policy didn’t stand the test of serious scrutiny from the outset. And, it would fare even worse in light of what we know today regarding the subterfuge underlying the Cov*d operation. Here are a few of the apparent contradictions, starting with what what appears to be a gap between Wojcicki’s personal values and her Cov*d policy.
Susan Wojcicki, the CEO, departed from at least one of her family’s values when formulating the YouTube content policy.
Recall her sister, Janet said her parents had always encouraged them to be independent thinkers and voice their opinions. In contrast, the Covid policy largely denied potentially thousands of independent thinkers and dissenting researchers and medical practitioners the opportunity to share their insights, research and advice. Those who dared challenge the official Covid narrative were implicitly dismissed and denigrated as “deniers”, “anti-vaxxers”, “super-spreaders of COVID-19 vaccine misinformation”,”conspiracy theorists” and supporters of the crime of “vaccine hesitancy”.
While YouTube’s banning of competing thought and perspectives was positioned as coming from a position of moral high ground and the right thing to do, it failed the moral-ethical test on multiple points.
The Cov*d “Pandemic” narrative was a lie from the outset. And the release of the experimental vaxx violated the regulations governing the circumstances under which experimental medical products could be released for use. Thus, it inherently violated the cautionary principle regarding applications of science and tech. The mandate and policy application violated the historic right to informed medical consent and frequently the right to religious exemption was denied applicants.
Despite all the public posturing and virtue-signalling to the contrary, there was nothing about the entire Covid “pandemic” operation that constituted sound science, generally approved medical practice or standard pandemic management practices . Form theclosure of local gyms, parks and skating rinks alluded to earlier to the lockdowns, suppression of non-invasive therapies and the vaxx injections, the entire project was anti-science and anti-health.
The Wojcicki policy reinforced the official Orwellian inversion of scientific and biological truth and sound health care and medical practice. In reality, real science is never “settled”; it remains open to challenge at any time. And as history demonstrates, the most promising solutions to medical problems often lie outside the bounds of convention and accepted (Rockefeller) medical practice. In her final days, Susan herself ventured beyond conventional cancer treatments and enrolled in an experimental treatment project.
YouTube’s denial of access and banning of content producers ran contrary to the original promise of social media.
The promise of social media when it made its debut in the 21st century was one of bringing “democracy” to the informational public square. It would give ordinary people and small business their turns at the microphone at a time when the big and powerful dominated. That promise was withdrawn in 2020 when Wojcicki’s policy essentially took the figurative microphone and stage away from those who failed to align with the WHO’s deception.
YouTube’s Cov*d policy, including its pro-vaxx campaigns, ran counter to and were thus “harmful” to the information needs and interests of the company’s millions of users on two counts .
1. The policy denied users timely access to independent perspectives, insights and potentially helpful alternative therapies. Some of the information deemed “misinformation” and subsequently removed would have been material addressing topics like key national and international health agencies, their positions and personnel, non-invasive defences against Cov*d infection, risks of deep nasal probe, PCR test propensity for false positives, lockdown risks, masking risks, vaxx efficacy, vaxx risks, biological mechanisms of potential vaxx injury, means of mitigating injuries and pain and much more.
2. The policy exposed users to potentially harmful pro-vaxx content urging them to get an injection that was demonstrably neither safe nor effective. (The number of injuries and deaths arising from the injection is estimated to be in the millions worldwide.)
Ultimately, the Wojcicki’ policy made her as CEO and YouTube accessories to the crimes of the Great Deception and, indirectly, some of its devastating outcomes.
The path not taken — an undiscussed possibility
There’s an intriguing what-if scenario to consider. It’s speculation of course, but highly likely that Susan, a committed proponent of the Cov*d-19 vaxx, was injected with one or more doses of the vaxx herself. (If not, her hypocrisy in this regard was monstrous.) It’s now a well-documented fact that that the greater the number of vaxxes and boosters one receives, the greater the impairment of one’s immune system due to T-cell exhaustion. Dose content varied widely, but if she received active doses of the vaxx, she would have sabotaged her own immune system thus increasing her vulnerability to cancer or other diseases.
Susan may also have overlooked an avenue of alternative cancer treatment. Dr. William Makis and the McCullough Institute report that there are now many reports in medical literature of positive results from treating cancer patients with a combination of Ivermectin and fenbendazole or Ivermectin and mebendazole. A recent study involving a large group of cancer patients found that treatment with the latter produced a positive result in 84% of the patients. Ivermectin is also an effective early treatment for Cov*d. Ironically, Ivermectin is the medication the FDA, derisively labelled “horse paste” and many medical doctors and their patients were denied access to during the peak of the so-called Cov*d pandemic.
The Wojcicki Effect
We began with a look at debilitating, non-organic varieties of blindness — paradigmatic and externally-manufactured blindness. The combination of the two contributed to the perverse “success” of the Great Cov*d Deception the resulting devastation. The coordinated participation of national governments, Big Tech corporations, NGOs, media and medical- pharma-health care sector entities was unprecedented. Against that background, some might suggest YouTube’s influence wasn’t significant. The effects of denying truth and presenting a falsehood to millions for years aren’t readily calculated. In any case, the company’s role in instructive. So what is the lesson we can learn from Susan Wojcicki’s term as CEO amid the Cov*d information war?
Susan’s sister, Anne is hopeful her sister’s name will be associated with “saving thousands of lives … ” It or her family’s foundation may be one day. Beyond that however, the lesson of her Cov*d information policy, while unintended, is a cautionary one. I’ve called it the Wojcicki Effect (WE). My tentative definition of the WE is: a deliberate distortion of reality presented to the world by social media platforms and their managers resulting from their: a) subjectively controlling access to relevant digital information and b) amplifying particular narratives to satisfy political objectives.
It’s impossible to calculate the cost-benefit society and the world derives from social media and YouTube is somewhat unique in this category. The company has become a massive digital aggregator and archiver of human knowledge, entertainment, and history hosting over a billion hours of video content. As such, it has clearly expanded our knowledge and its applications immensely. On the other hand, one cannot assume its influence is neutral or benign given that it is an information gatekeeper. Thus it may deny access to truth and amplify falsities, thus distorting the perception of billions of users regarding their reality. You tube and its brethren possesses daunting reality-shaping power.
Digital media analyst, Phil Butler, shares my concerns in this regard. He writes: Corporations based in Silicon Valley and Washington do not merely provide a neutral utility; they act as the digital gatekeepers of global reality. … these entities have engineered sophisticated guardrails that systematically privilege Western geopolitical narratives while marginalizing, pathologizing, or outright suppressing alternative perspectives.
Substituting “globalist Deep State” for “Western geopolitical”, I’d say Butler’s analysis effectively captures the problem. It may sound Pollyannaish, but I content such great powers should be used for good — helping humans overcome their natural internal paradigm blindness and inviting and facilitating access to a wider world of knowledge, truth and understanding. It’s as Uncle Ben says in the 2002 Spider Man movie, with great power comes great responsibility. — Calvin
Appendix: Personally and collectively resisting the Wojcicki effect
Most of us will struggle to fully grasp the reality-shaping influence of powerhouses like YouTube and its Big Tech friends and their AI assets. It follows that learning how to effectively manage their god-like capabilities in our best interests and the interests of our humanity will prove to be even more challenging.
While I have some sense of what’s at stake in the struggle to own and manage the noosphere (realm of human thought), I’m not a digital tech specialist and digital information management capabilities are advancing quickly. So, my list of antidotes and counters to the WE will sound woefully inadequate from the get-go. It’s a beginning, nonetheless, drawing on an outsider perspective and some things resisters learned during the Covid-information war.
- Set your daily default position on skepticism. It’s tempting to accept what our digital aggregators and AI assets present as accurate or “the truth”. Assume it may be only partially true or false and consider other sources and competing information. My skepticism is reinforced every time an A.I. inquiry yields nothing more than aa predictable sample of the current consensus. It even has the audacity to relay the disdainful smears of cancel culture with terms like “conspiracy theory”. And this may be after the so-called conspiracy theorists have been proven correct.
- Resist being herded or stampeded into cognitive corrals.
- Grow your mind if you wish to see more, better or sooner than the pack.
- Politely take a pass on membership in the insiders “club”.
- Be prepared to hear what “odd balls” and outsiders have to say.
- Avoid letting the approved lens of the story teller or the photographer’s frame define the limits of what you see.
- Learn how humans develop a near-fanatical attachment to the “comfort” of particular narratives and worldviews. Avoid letting inertia, “goodies”, convenience, misplaced loyalty, habit, comfort or familiarity keep you operating on cruise control.
- Nurture your instincts, intuition and openness to divine revelation.
- Exercise your critical thinking/analysis skills daily, holding official narratives up to the light of new information and alternative perspectives.
- Dare to peek over the fence and behind “the curtain”. When you hear “nothing to see here”, consider the possibility there likely is.
- Use information search power-tools, AI assets, and knowledge repositories to competitively challenge each other.
- Consider that Big Tech, social media and AI assets are, as Bob Dylan put it, “going to have to serve somebody” (the Devil or the Lord). And once you understand which it is and their respective motivations, it’s a lot easier to recognize their bias and where they are likely to lead you.
- Cultivate a next generation of free thinkers with a “Truman” impulse. Given that the formal education system has largely failed to grow independent-thinking “Trumans”, it falls to the rest of us to nurture them from childhood and teach them how to challenge consensus thinking. If you’re a manager, tell the folks in HR, you’re not committed to hiring “mini-me’s” only capable of reinforcing corporate group think.
- Pursue integrative wholeness of mind encompassing the larger spiritual-earthly reality. Teach yourself to see the world through both lenses.
- Accept that exiting the cocoon hurts because the truth hurts, and unless there’s some pain there’s likely no gain. Get comfortable acknowledging in the words of Amazing Grace, I was blind, but now I see (better)”.
- Recognize the price of embracing emerging truth typically brings ostracization and villianization by the herd.
- Ask what your cognitive dissonance is telling you. Don’t fear it. Respect it and work with it.
End notes
Will doctors who are spreading Covid vaccine misinformation ever face penalty? https://time.com/6099700/covid-doctors-misinformation/
Repurposed drugs and neutraceuticals: A new frontier in cancer therapy https://paulmarik.substack.com/p/repurposed-drugs-and-nutraceuticals
Dr. Paul Marik’s research on the most effective treatments for cancer according to AI https://x.com/Frederickhamm74/status/2096936903308173594?s=58
Testimony from the Allison Inquiry https://x.com/super_spreaders/status/2097384682484543947?s=58
Canada’s Chief Public Health officer appeals to children at Christmas to get vaxxed https://x.com/KEriksenV2/status/2097382351412322409?s=58
Senator Ron Johnson’s remarks on Day One of Canada’s Allison Inquiry https://x.com/ryangerritsen/status/2097318925398642728?s=58
Covid Vaxx Assaults — Denis Rancourt Research https://x.com/MaryBowdenMD/status/2097661344547848557?s=58
Our husbands dropped dead in 2-21https://x.com/AmalyaPharma/status/2097389273188331821?s=58
Dying of Cancer, former YouTube CEO Susan Wojcicki wrote a final message and shared her ‘most important lesson’ https://people.com/former-youtube-ceo-susan-wojcicki-wrote-message-final-weeks-before-cancer-death-8751339
Inside YouTube: From Susan https://blog.youtube/inside-youtube/from-susan/
The cognitive cold war: AI and the battle for sovereignty of the Noosphere https://www.sott.net/article/508113-The-cognitive-cold-war-AI-sovereignty-and-the-battle-for-the-Noosphere
YouTube to start bringing back accounts of creators banned for misinformation https://www.cbsnews.com/news/youtube-accounts-creators-banned-misinformation-covid-19-election/
MAHA Chief medical advisor demands mRNA Covid jab moratorium https://www.sott.net/article/499599-MAHA-Chief-Medical-Advisor-demands-mRNA-COVID-jab-moratorium
Latest ‘Twitter files’ allege censorship of proven facts https://www.youtube.com/watch?v=vnw6Dh6ATxY
A long term vision for YouTube’s medical misinformation policies https://blog.youtube/inside-youtube/a-long-term-vision-for-medical-misinformation-policies/
Coronavirus: YouTube bans misleading Covid-19 vaccine videos https://www.bbc.com/news/technology-54541517
The Mel K Show @MelKShow, Aug 30, 2026 https://x.com/MelKShow/status/2094032514272608625?s=58
Reanalysis of FDA clinical data for mRNA FLUSIVA (mRNA-1010): Unfavourable risk-benefit profile supports market withdrawal https://zenodo.org/records/22016811
mRNA vaccine boosters and impaired immune system response in immune compromised individuals: a narrative review https://pmc.ncbi.nlm.nih.gov/articles/PMC10821957/
28 YouTube stats marketers should know (Updated) https://sproutsocial.com/insights/youtube-stats/
From Susan: Our 2021 priorities https://blog.youtube/inside-youtube/letter-from-susan-our-2021-priorities/
Cognitive cold war: A.I. sovereignty and the battle for the Noosphere https://www.sott.net/article/508113-The-cognitive-cold-war-AI-sovereignty-and-the-battle-for-the-Noosphere
YouTube taps Dr. Garth Graham to lead new health partnerships team https://www.mobihealthnews.com/news/youtube-taps-dr-garth-graham-lead-new-health-partnerships-team
YouTube has removed 1 million videos about Covid CEO says https://www.bloomberg.com/news/videos/2021-09-29/youtube-has-removed-1-million-videos-about-covid-ceo-says-video
Who funds the World Health Organization? A list of its biggest donors https://apnews.com/article/trump-who-withdrawal-budget-health-disease-7b20afc6c91ac9489a4ec216cc831d2b
Youtube is demonetizing coronavirus videos under it’s longstanding ‘sensitive events’ policy https://www.tubefilter.com/2020/03/05/youtube-demonetization-coronavirus-videos-sensitive-events-policy/
Dying of cancer, former Youtube CEO, Susan Wojcicki wrote a final message and shared her ‘most important lesson’ https://people.com/former-youtube-ceo-susan-wojcicki-wrote-message-final-weeks-before-cancer-death-8751339https://people.com/former-youtube-ceo-susan-wojcicki-wrote-message-final-weeks-before-cancer-death-8751339
Ural 178: When safety and success diverge https://newsletter.martingeddes.com/p/ural-178-when-safety-and-success?utm_source=post-email-title&publication_id=457557&post_id=211401814&utm_campaign=email-post-title&isFreemail=true&r=qxan0&triedRedirect=true&utm_medium=email
Former Youtube executive Susan Wojciki dies of lung cancer https://time.com/article/2026/05/12/susan-wojcicki-foundation-lung-cancer-early-detection/
Elephant blindness https://futurescapes.ca/2023/01/elephant-blindness-eb-the-most-dangerous-and-debilitating-malady-of-our-times-satire/