Covid-19 Truth and the Wojcicki Effect — the sobering reality-shaping influence of social media and those who manage it

Covid 19-Truth and the Wojcicki Effect — the sobering reality-shaping influence of social media and those who manage it

Calvin Mulligan, September 11, 2026(c) All Rights Reserved

Note: This is fourth and final day of the Allison Inquiry into the Covid vaxx injuries of Canadians. I’ve been listening to the testimonies of the vaxx injured and their losses since 2021 and they are gut-wrenching. Some people lost beloved spouses, parents, sons, daughters parents and grandparents. Some lost their health to the point they are unable to walk and need assistance going to the bathroom. Some lost their businesses, their jobs, their incomes their homes, their farms, and alienated families. And the maddening part is these folks have been largely ignored to this day. The denial is criminal.

This backdrop makes the publication of this essay on the subject of human “blindness” to (dark) reality both timely and instructive. It addresses the question of why we sometimes fail to “see” looming threats like the fabricated Cov*d Pandemic for what it was. And it reveals how a major social media platform like YouTube, can perversely morph into a knowledge gatekeeper. A single policy regarding what management thinks people “should” believe and thus what constitutes “acceptable” content can have implications for millions. The denial of access to truth is no small matter, particularly when we’re confronted with critical unknowns and decisions like the ones we faced in 2021.

Calvin

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Every man takes the limits of his own field of vision for the limits of the world. – Arthur Schopenhauer

A prison does not need walls, but it does need guards. And the best guards on earth have no idea that they are guarding anything. — Chase Hughes

Part One: Two dangerously limiting forms of blindness

For a large part of my career, I worked as a strategic planner with a specialization in foresight. It meant that I was largely focused on the challenge of helping equip people and organizations to better see the developments headed their way and anticipate their implications. I continued to indulge my analytic-foresight habit following my retirement in 2015. In 2020, the so-called Covid “Pandemic” was declared. And the alarming extent to which the public believed the paid liars and propagandists, bought into the official story line and submitted to the medical coercion, was sobering to say the least.

This stark reality and its destructive consequence for “believers” and our society prompted a shift in the orientation of my work. I was no longer so concerned with helping people see developing future trends given their inability to discern what was occurring in the “here and now”. In this particular case why didn’t or couldn’t the majority “see” the so-called Cov*d Pandemic for what it was, a Deep State-manufactured scheme disguised as a health emergency? Clearly, the impairment had been costly. The estimated number of vaxx-related illnesses, permanent injuries and deaths was in the millions worldwide. Understanding the causes, contributors and counters to such a form of blindness could hardly be more urgent.

I believe Canadian author, Robertson Davies succinctly explained one form of visual impairment in 1952, “The eye sees only what the mind is prepared to comprehend”. In short, our existing, knowledge, beliefs and expectations serve as filters determining what we notice and what we ignore. And the majority of people were simply not prepared to comprehend the dark reality of a diabolical globalist monster stalking them. They couldn’t believe it. Thus believing is a prerequisite to seeing, rather than the converse. This is blindness of a psychological and intellectual or philosophic variety that’s described as paradigm blindness. It’s universal and subjective. German philosopher, Arthur Schopenhauer observed, “Every man takes the limits of his own field of vision for the limits of the world”.

There’s another variety of blindness that can be equally limiting for humans. It’s the variety imposed on us from the outside by Powers-that-Be (PTB) and can be called manufactured blindness.It’s the result of strategic, politically-orchestrated occlusion of our view of the reality in our world. by our overseers. This is done in order to keep the masses ignorant of aspects of their history for example. Why? George Orwell (Eric Blair) who clearly knew some things about politics said: “Who controls the past controls the future: who controls the present controls the past.” A good example of the literal burying of history may be that of the earlier Tartarian civlization. As it’s unearthed, we’re learning just how advanced Tartarian civilization, supported in part by the fact Tartarians had figured out how to extract energy from the atmosphere. Clearly. the today’s Establishment isn’t predisposed toward sharing such a secret with us.

Suffice to say, we’ve become accustomed to seeing public projects screened from public view and getting the classic, “Move along, nothing to see here” nudge from authorities. The majority of us fail to question the standard explanation. In fact we simply assume the figurative or actual hoarding has been erected around something in order to protect us from danger. Or we politely nod when told something is a matter of national security. We trust and obey.

We’re discovering, however, that secrecy is often a matter of protecting Establishment interests from prying eyes. Secrecy is guarded in order to preserve power. And any who fails to keep his or her curiosity in check is promptly branded a “conspiracy theorist” or dismissed as a mental case. So the masses remain blissfully ignorant of what lies behind the proverbial curtain. At best, our perception and thus our understanding of the “real” world at any given time is abridged and pocked with holes (Think Antarctica). Their secrets become our blind spots. And in the extreme, humanity is held captive within an all-encompassing fabrication — an alternative reality manufactured by the PTB, prisoners of Plato’s cave.

This was precisely the predicament of the Truman character in The Truman Show,a 1998 movie starring Jim Carrey. Truman had grown up inside a massive, domed sound stage where hidden cameras and microphones tracked his every move and captured his every word. Since infancy, he was the unwitting star of a long-running reality TV show set in the island “town” of Seahaven. The deception was complete, a seamless artificial reality disguised as normal small town life under the direction of the invisible producer of the show, Christof. The reality was that Truman was surrounded by props and script-reciting actors posing as his wife, friends, co-workers and retail service providers engaged in theatre. As Producer Christof put it; “We accept the reality with which we are presented.” And Truman did just that until he spotted the first anomaly at the age of 29.

Twenty-eight years after the movie was released, I’m struck by it’s parallels in the Great Pandemic Deception of 2020. The similarities in the “sticks and “carrots” used to ensure acceptance of the false narrative and secure compliance with the rules are noteworthy.

Truman Show:

  • Bombard the subject daily with messaging assuring him he is living an authentic life in the best possible safe and comfortable environment.
  • Use peers and those closest to the subject to maintain the deception, keeping Truman’s curiosity at bay and stifling any suspicion his world is artificial. Suppress any thought there may be something better “out there”.
  • Use fear, psychological trickery, intimidation tactics and law enforcement to discourage and ultimately prevent the subject from exiting the island.

Pandemic Show:

  • Bombard the masses 24/7 non-stop with centrally-crafted messaging regarding a threatening “novel” virus, a spreading global pandemic and the necessity of lockdowns, social distancing and a vaxx as the only means of returning to normality.
  • Use peers, paid and volunteer social influencers, community leaders, government health authorities and paid experts to convince people the vaxx is “safe and effective” and good citizens must do their duty and get vaxxed. Tease people with the benefits of the vaxx. Promise freedom and normality.
  • Exploit human fear, coercion and law enforcement to secure compliance. Use public ridicule to shame and demean resisters while taunting them with the supposed privileges of being fully vaxxed. Threaten resisters they may be denied medical care and lose their jobs. Make a public example of anyone who violates the lockdown mandates, travel restrictions, quarantine requirements and limits on public or private gatherings.

For the record, the Covid Pandemic Show producers employed a larger arsenal of weaponry to achieve their objectives. They also employed: a rigged diagnostic test, manipulated statistics, seductive linguistic programming, sleight-of-hand trickery, props, medical theatre, a multiplicity of lies from “authorities” and 24/7 media propaganda and coercive threats of fines and incarceration in the event people failed to comply.

Fifth generation warfare relies heavily on information-driven operations. Big Tech and major social media platforms — Twitter, Facebook and YouTube all played a part in such operations primarily by engaging in information gatekeeping. They helped shape the perceived reality of ordinary citizens. Thus, the blindness of many regarding the Cov*d pandemic lie and the truth was, in part, manufactured by the information gatekeepers. The case of YouTube and its CEO, Susan Wojcicki, isn’t unique. But they illustrate, by example, how such reality-shaping by a powerful digital information aggregator can either hinder or assist the cause of truth-seeking. And this ability should be of concern every historian, democrat, student of political science, professional “knowledge” worker and truth-seeker.

Part 2.0 Susan Wojcicki’s life and its lessons

Susan Wojcicki (1968-2024) (pronounced “Voy cheet skee”) is best known as the former CEO of Youtube who died from lung cancer at the age of 56. The eldest of three girls (sister to Janet and Anne), she grew up on the campus of Standford University. Their father was a prominent physics professor at the university and their mother an author and long-serving journalism teacher at Palo Alto High School. Janet recalled their parents had always encouraged them to be independent thinkers and voice their opinions. ‘We grew up thinking that it was a very negative thing to not speak your mind,’ says Janet.’

Each of the three girls were achievement-minded. Sister, Anne Wojcicki, became co-founder of the genomics and biotechnology company 23andMe. Janet completed a Phd. in Anthropology and a masters degree in Epidemiology respectively, and holds the position of Professor of Paediatrics and Epidemiology at California University, San Francisco. And Susan, who began her career in management consulting and marketing, became one of Google’s first employees and CEO of YouTube in 2014. She held the position for nine years, resigning in February of 2023. Susan and her accomplished sisters were cast (literally) as Barbie Doll Role Models and lauded as icons for females in STEM (Science, Tech, Engineering and Math).

At the time of her departure from YouTube, the public was unaware that Susan had received a diagnosis of metastatic, non-small-cell lung cancer in late 2022. She kept her health condition private, however, and continued working while launching a intensive search to find a treatment. In February of 2024, she stepped down from her role of CEO of YouTube announcing she had decided to “start a new chapter” focused on her family, health, and personal projects.

Because of her condition, Susan assigned the job of finding an effective treatment for her illness to her sisters. They went all out. They called their contacts in the medical community and consulted with experts at the National Institutes of Health and elsewhere. The prognosis was grim and the cancer unyielding, however. As a final measure, Susan enrolled in an immune-based experimental treatment for lung cancer at Memorial Sloan Kettering Cancer Center in New York City. It wasn’t successful. Her husband announced her death on Facebook in November of 2024. The family subsequently established a foundation to fund research into treatment for (non smoker) lung cancer.

Before her passing, Susan’s reflected upon her life and impact of her diagnosis and shared what she thought was ‘probably the most important lesson’ she had learned through her experience. In her words, it was ‘just to focus and enjoy the present! Life is unpredictable for everyone, with many unknowns, but there is a lot of beauty in everyday life.’ It’s good advice. That said, I believe there’s another vital lesson to be extracted from Wojcicki’s tenure as YouTube’s during the Cov*d Pandemic operation.

The totality of the costs and consequences of the Great Pandemic Deception are yet to be tallied. The subject is so potentially explosive and the official suppression of the truth so complete, that five years later, the truth only trickles out between the cracks. The official conspiracy of silence notwithstanding, the fake pandemic is likely to rank among the most diabolical abuses of public trust and most devastating medical crimes in human history. Many of the “Plandemic” resisters who said “no thanks” to the vaxx wonder to this day if the devious plan came from Satan himself. With this hard reality in mind, let’s consider the role of YouTube.

YouTube enters the Covid information war

By 2020, YouTube had developed a large base of regular users who looked to it daily for entertainment purposes and considered it a valuable information source on a variety of subjects. The hybrid entertainment-search platform was reaching 122 million daily active daily users globally and had 2.3 billion monthly active users. And on the supply side, content creators were uploading roughly 3.7 million new videos or roughly 729,000 hours per day. When the WHO declared a global pandemic in early 2020 accompanied by haunting images of people dying in the streets in Wuhan, China, it seized the attention of the public.

Everyday citizens were told to get tested, comply with a plethora of control measures and hold on for a vaccine being developed at “warp speed”. The messaging from mainstream media and independent alternative media sources differed by 180 degrees. The former’s messaging was pro-pandemic, pro-testing, pro-lockdown, pro-masking, pro social distancing, pro quarantining and pro-vaxx. And the messaging coming from independent alternative social media sources (excluding complicit influencers) was skeptical and cautionary on all counts. And they issued a flashing red light warning to all those with ears to hear and eyes to see.

The challenge from the critics didn’t go unnoticed. A cluster of some of the more vocal and visible were summarily branded “The Disinformation Dozen”. The derogatory label aside, three members of the group had MD degrees, two were doctors of osteopathic medicine, and one a doctor of Chiropractic. The other members of the group included medical/heath activists, the founder of GreenMedInfo (one of the largest alternative medicine portals in the world), a health blogger and an author. It should be noted that currently, one of the group, Robert F. Kennedy Jr., serves as head of the Department of Health and Human Services.

CEO Wojcicki made it clear which side of the Covid information war YouTube was on. On April 19, 2020, she announced that the platform would ban and remove any content that contradicted World Health Organization recommendations or was contrary to local health authorities like the CDC or Health Canada. That was a strike against concerns being aired by at least three members of the so-called Disinformation Dozen including Dr. Sherri Tenpenny, Dr. Christiane Northrup, and Dr. Rashid Buttar plus dozens of others working in the health care and medical research sectors. In January of 2021, Wojcicki hired Dr. Garth Graham MD as Director and Global Head of Healthcare and Public Health Partnerships to bolster her campaign against medical “misinformation”. Graham liked his role in this regard to removing “weeds” from a garden and planting what was presumably good seed or information. Two and a half years later, he published, “A long term vision for YouTube’s Medical Misinformation Policies” formalizing the company’s policy of removing perceived “harmful” videos. I focused on content deemed to be “misinformation” deemed to be: a) preventative information, b) treatment misinformation, and c) denial misinformation.

This was an information war with potential life and death consequences, depending upon which Cov*d story one believed, which authorities one gave credence and whose advice one followed.

Tightening the screws

Wojcicki’s militancy wasn’t born when the Covid pandemic was declared in 2020. In late 2016, she earned the title “censorship czar” for her policy of aggressively demonetizing and deleting any video content deemed unfriendly to advertisers. And she applied the same rule to Cov*d videos deemed to be “harmful medical misinformation”. Wojcicki’s Cov*d censorship campaign evolved through three phases: Demonitization and Initial Removals (March 2020-April 2020) ; Explicit bans (beginning April 2020); Expanded scope (Late 2020-2021) This phase targeted videos alleging the virus was a hoax, promoting unapproved treatments, or linking the pandemic to 5G technology. The guidelines were later updated to cover vaxx-related claims.

Wojcicki went further in aligning YouTube with the interests of the globalist PTB. Even as she banned hundreds of thousands of videos challenging the official story line, she launched two pro-vaxx campaigns. The first, launched in April of 2021, aimed at combatting (the thought crime of) vaxx hesitancy by (coercively) focusing on a post-pandemic future, reminding viewers of things like travel, concerts, and family gatherings. Her second initiative, was The Ad Council Partnership, whereby YouTube joined the massive “It’s Up To You” coalition. This is described as one of the largest public education campaigns in U.S. history. “It’s reported that under Wojcicki’s leadership, YouTube donated sufficient media space and advertising inventory to ensure vaccine-confidence messaging blanketed the platform.

The outcome of the running YouTube purge was impressive by any measure. By January 2021, Wojcicki confirmed that the company had removed more than 500,000 videos under her specific COV*D-19 policies. And by August 2021, the platform had removed more than a million videos. At that rate, as many as 2 million videos may have been removed by December of 2022. By comparison, on average, community libraries in the City of Ottawa contain 42,000 books. The total Ontario public library system has a collection of roughly 1.93 million total items. Thus, by my estimate, YouTube may have removed Cov*d video content equivalent to the content of the City of Ottawa’s entire library system. Remarkably, even at that, YouTube was criticized for not being vigilante enough.

Among the information and knowledge lost was video content produced by high profile individuals smeared with the “misinformation”-“disinformation” brush. Multiple prominent members of the so-called “Disinformation Dozen” had their entire channels terminated or videos removed by YouTube during the 2020–2022 period. Consider that the termination of creators’ channels, would essentially shut down their production and related revenue for the foreseeable future.

David vs Goliath in the extreme

Small bands of resisters in this country and others took up the cause of credulous and uninformed people and families with little conception of the real dangers of the so-called pandemic. Many resisters knew the WHO was compromised. Two of its largest donors had an interest in vaxxine sales. Many were aware of the criminal track record of the Big Pharma players. And they pointed to glaring anomalies in the official story and highlighted the gaps in logic. (For example, why the intense pressure to get a vaxx for a condition with a low mortality rate?)

The cells of citizen resisters joined with brave, independent MDs, nurses, medical researchers, naturopaths, whistleblowers and journalists to forewarn of the coming catastrophe. It was a race with time. The pandemic was not as advertised. It was a psy op backed by a coercive and pressure campaign unlike anything in history. Resisters were focused on informing unsuspecting family members, friends and acquaintances of their historic right to informed consent regarding any medical treatment. This included a risky experimental vaxx. To their surprise, their warnings were routinely rejected, and even aroused anger, a measure of the effectiveness of the Deep State orchestrated psy op.

The Deep State and its corporate allies hammered away 24/7 with both canons — propaganda and censorship. National governments were pushing the major platforms to go even further in censoring independent alternative positions. The Biden Administration pressured Facebook to remove Covid-19 related content including legitimate vaccine side effects, as well as content featuring humour and satire. It pushed Twitter to delete specific accounts and posts that questioned vaccine efficacy, discussed natural immunity, or promoted lockdown skepticism, expressing frustration when the platform did not act quickly enough. And it pressed YouTube to remove content “that did not violate its policies”according to YouTube.

It was as lop-sided a David-versus-Goliath contest as anyone could imagine. The Deep State Goliath was backed by an army of specialists trained in fifth generation warfare tactics. This included specialists in behavioural psychology. The Resisters, rag tag bands of volunteers, were armed with the equivalent of sticks and stones. It looked like a case of no contest. But resisters are a remarkable lot with a deep-seated faith and Truman’s readiness to die for the cause. They were confident they had truth on their side and shared the conviction that suppressing it over the long term would be impossible. It was equally obvious that the opposition’s stance was riddled with contradictions. The was particularly true in the case of the Wojcicki-YouTube policy regarding content.

An Orwellian Inversion and some contradictions

The Wojcicki-YouTube Cov*d policy didn’t stand the test of serious scrutiny from the outset. And, it would fare even worse in light of what we know today regarding the lies and subterfuge central to the Cov*d operation marketed as a health emergency. Here are a few of the apparent contradictions, starting perhaps with a gap perhaps between one’s aspirational and lived values.

Susan Wojcicki, the CEO, “forgot” at least one of her family’s values when formulating the YouTube content policy.

Recall her sister, Janet said her parents had always encouraged them to be independent thinkers and voice their opinions. In contrast, the Covid policy largely denied the independent thinkers, the outsiders, and unaligned researchers and medical practitioners the opportunity to share their insights, and research. Those who dared challenge the official Covid narrative were implicitly dismissed and denigrated as “deniers”, “anti-vaxxers”, “super-spreaders of COVID-19 vaccine misinformation”,”conspiracy theorists” and guilty of the moral failure of “vaccine hesitancy”.

While YouTube’s banning of competing thought and perspectives was positioned as as coming from a position of moral high ground and the right thing to do, when in reality it failed the moral-ethical test on multiple points.

The Cov*d Pandemic narrative was a lie from the outset, and prescribed control measures imposed by authorities violated, among other things, the cautionary principle of science application, the right to religious exemption, and the historic right of patients to informed medical consent. Moreover, the release of the vaxx violated the regulations governing the circumstances under which experimental medical products could be released for use.

Despite all the public posturing and virtue-signalling to the contrary, there was nothing about the entire Covid “pandemic” operation that constituted sound science, generally approved medical practice or standard pandemic management practices . From the closure of local gyms, parks and skating rinks to the lockdowns, suppression of non-invasive therapies and the vaxx injections, the entire project was anti-science and anti-health.

The Wojcicki policy reinforced the official Orwellian inversion of scientific and biological truth and sound health care and medical practice. In reality, real science is never “settled”; it remains open to challenge at any time. And as history demonstrates, the most promising solutions to medical problems often lie outside the bounds of convention and accepted (Rockefeller era) medical practice. In her final days, Susan herself ventured beyond conventional cancer treatments and enrolled in an experimental treatment project.

YouTube’s denial of access and banning of content producers ran contrary to the original promise of social media.

The promise of social media when it made its debut in the 21st century was one of bringing “democracy” to the informational public square. It would give ordinary people and small business their turns at the microphone at a time when the big and powerful dominated. That promise was withdrawn in 2020 when Wojcicki’s policy essentially took the figurative microphone and stage away from those who failed to align with the WHO’s deception.

YouTube’s Cov*d policy, including its pro-vaxx campaigns, ran counter to and were thus “harmful” to the information needs and interests of the company’s millions of users on two counts .

1. The policy denied users timely access to independent perspectives, insights and potentially helpful alternative therapies. Some of the information deemed “misinformation” and removed would have been material addressing key national and international health agencies and personnel, the Cov*d infection, risks of deep nasal probe, PCR test propensity for false positives, lockdown risks, masking risks, vaxx efficacy, vaxx risks, biological mechanism of potential vaxx injury, how to mitigate same and much more.

2. The policy exposed users to potentially harmful pro-vaxx material content urging them to get an injection that was demonstrably neither safe nor effective. (The number of injuries and deaths arising from the injection may number in the millions worldwide.)

Ultimately, the Wojcicki’ policy made her as CEO and YouTube accessories to the crimes of the Great Deception and its devastating outcomes.

The path not taken and an undiscussed possibility

There’s an intriguing what-if scenario to consider. It’s speculation of course, but highly likely that Susan, a committed proponent of the Cov*d-19 vaxx, was injected with one or more doses of the vaxx herself. (If not, her hypocrisy in this regard was monstrous.) It’s a well-documented fact that that the greater the number of vaxxes and boosters one receives, the greater the impairment of one’s immune system due to T-cell exhaustion. Dose content varied widely, but if she received active doses of the vaxx, she would have sabotaged her own immune system thus increasing her vulnerability to cancer or other diseases.

Susan may also have overlooked an avenue of alternative cancer treatment. Dr. William Makis and the McCullough Institute report that there are now many reports in medical literature of positive results from treating cancer patients with a combination of Ivermectin and fenbendazole or Ivermectin and mebendazole. A recent study involving a large group of cancer patients found that treatment with the latter produced a positive result in 84% of the patients. Ivermectin is also an effective early treatment for Cov*d. Ironically, Ivermectin is the medication the FDA, derisively labelled “horse paste” and many medical doctors and their patients were denied access to during the peak of the so-called pandemic.

The Wojcicki Effect

We began with a look at debilitating, non-organic varieties of blindness — paradigmatic and externally-manufactured blindness. The combination of the two contributed to the perverse “success” of the Great Cov*d Deception the resulting devastation. And while many national governments, Big Tech corporations, and NGOs collaborated in the scheme, YouTube’s influence as a major social media platform, while incalculable, is instructive. So what is the lesson we can learn from Susan Wojcicki’s term as CEO amid the Cov*d information war?

Susan’s sister, Anne is hopeful her sister’s name will be associated with “saving thousands of lives … ” It may one day. Beyond that it also be an unintended, cautionary one. I’ve termed it the Wojcicki Effect (WE). My tentative definition of the WE is: a deliberate distortion of reality presented to the world by social media platforms and their managers resulting from their a) subjectively controlling access to digital information and b) amplifying particular narratives to satisfy political objectives.

It’s impossible to calculate the cost-benefit to society associated with social media and YouTube is somewhat unique in this category. YouTube hosts over a billion hours of video content. And it’s become a massive digital aggregator and archiver of human knowledge, entertainment, and history. As such, it has clearly, on the one hand, enlarged our world and expanded our knowledge and capabilities immensely. On the other, one cannot assume its influence is “neutral” given that it is an information gatekeeper. Thus it may deny access to truth and amplify falsities, thus distorting our perceived reality. It possesses daunting reality-shaping power.

Digital media analyst, Phil Butler, shares my concerns in this regard. He writes: Corporations based in Silicon Valley and Washington do not merely provide a neutral utility; they act as the digital gatekeepers of global reality. … these entities have engineered sophisticated guardrails that systematically privilege Western geopolitical narratives while marginalizing, pathologizing, or outright suppressing alternative perspectives.

With a minor word change (substituting “globalist Deep State” for “Western geopolitical”) I’d say Butler’s analysis effectively captures it. It may sound Pollyannaish, but I content such great powers should be used for good — helping humans overcome their natural Paradigm blindness and facilitating access to a wider world of knowledge, truth and understanding. It’s as Uncle Ben says in the 2002 Spider Man movie, with great power comes great responsibliity.

— Calvin

Appendix: Personally and collectively resisting the Wojcicki effect

Most of us will struggle to fully grasp the reality-shaping influence of powerhouses like YouTube and its Big Tech friends and their AI assets. It follows that learning how to effectively manage their god-like capabilities in our best interests and the interests of our humanity will prove to be even more challenging.

While I have some sense of what’s at stake in the struggle to own and manage the noosphere (realm of human thought), I’m not a digital tech specialist and digital information management capabilities are advancing quickly. So, my list of antidotes and counters to the WE will sound woefully inadequate from the get-go. It’s a beginning, nonetheless, drawing on an outsider perspective and some things resisters learned during the Covid-information war.

  • Set your daily default position on skepticism. It’s tempting to accept what our digital aggregators and AI assets present as accurate or “the truth”. Assume it may be only partially true or false and consider other sources and competing information. My skepticism is reinforced every time an A.I. inquiry yields nothing more than aa predictable sample of the current consensus. It even has the audacity to relay the disdainful smears of cancel culture with terms like “conspiracy theory”. And this may be after the so-called conspiracy theorists have been proven correct.
  • Resist being herded or stampeded into cognitive corrals.
  • Grow your mind if you wish to see more, better or sooner than the pack.
  • Politely take a pass on membership in the insiders “club”.
  • Be prepared to hear what “odd balls” and outsiders have to say.
  • Avoid letting the approved lens of the story teller or the photographer’s frame define the limits of what you see.
  • Learn how humans develop a near-fanatical attachment to the “comfort” of particular narratives and worldviews. Avoid letting inertia, “goodies”, convenience, misplaced loyalty, habit, comfort or familiarity keep you operating on cruise control.
  • Nurture your instincts, intuition and openness to divine revelation.
  • Exercise your critical thinking/analysis skills daily, holding official narratives up to the light of new information and alternative perspectives.
  • Dare to peek over the fence and behind “the curtain”. When you hear “nothing to see here”, consider the possibility there likely is.
  • Use information search power-tools, AI assets, and knowledge repositories to competitively challenge each other.
  • Consider that Big Tech, social media and AI assets are, as Bob Dylan put it, “going to have to serve somebody” (the Devil or the Lord). And once you understand which it is and their respective motivations, it’s a lot easier to recognize their bias and where they are likely to lead you.
  • Cultivate a next generation of free thinkers with a “Truman” impulse. Given that the formal education system has largely failed to grow independent-thinking “Trumans”, it falls to the rest of us to nurture them from childhood and teach them how to challenge consensus thinking. If you’re a manager, tell the folks in HR, you’re not committed to hiring “mini-me’s” only capable of reinforcing corporate group think.
  • Pursue integrative wholeness of mind encompassing the larger spiritual-earthly reality. Teach yourself to see the world through both lenses.
  • Accept that exiting the cocoon hurts because the truth hurts, and unless there’s some pain there’s likely no gain. Get comfortable acknowledging in the words of Amazing Grace, I was blind, but now I see (better)”.
  • Recognize the price of embracing emerging truth typically brings ostracization and villianization by the herd.
  • Ask what your cognitive dissonance is telling you. Don’t fear it. Respect it and work with it.

End notes

Will doctors who are spreading Covid vaccine misinformation ever face penalty? https://time.com/6099700/covid-doctors-misinformation/

Repurposed drugs and neutraceuticals: A new frontier in cancer therapy https://paulmarik.substack.com/p/repurposed-drugs-and-nutraceuticals

Dr. Paul Marik’s research on the most effective treatments for cancer according to AI https://x.com/Frederickhamm74/status/2096936903308173594?s=58

Testimony from the Allison Inquiry https://x.com/super_spreaders/status/2097384682484543947?s=58

Canada’s Chief Public Health officer appeals to children at Christmas to get vaxxed https://x.com/KEriksenV2/status/2097382351412322409?s=58

Senator Ron Johnson’s remarks on Day One of Canada’s Allison Inquiry https://x.com/ryangerritsen/status/2097318925398642728?s=58

Covid Vaxx Assaults — Denis Rancourt Research https://x.com/MaryBowdenMD/status/2097661344547848557?s=58

Our husbands dropped dead in 2-21https://x.com/AmalyaPharma/status/2097389273188331821?s=58

Dying of Cancer, former YouTube CEO Susan Wojcicki wrote a final message and shared her ‘most important lesson’ https://people.com/former-youtube-ceo-susan-wojcicki-wrote-message-final-weeks-before-cancer-death-8751339

Inside YouTube: From Susan https://blog.youtube/inside-youtube/from-susan/

The cognitive cold war: AI and the battle for sovereignty of the Noosphere https://www.sott.net/article/508113-The-cognitive-cold-war-AI-sovereignty-and-the-battle-for-the-Noosphere

YouTube to start bringing back accounts of creators banned for misinformation https://www.cbsnews.com/news/youtube-accounts-creators-banned-misinformation-covid-19-election/

MAHA Chief medical advisor demands mRNA Covid jab moratorium https://www.sott.net/article/499599-MAHA-Chief-Medical-Advisor-demands-mRNA-COVID-jab-moratorium

Latest ‘Twitter files’ allege censorship of proven facts https://www.youtube.com/watch?v=vnw6Dh6ATxY

A long term vision for YouTube’s medical misinformation policies https://blog.youtube/inside-youtube/a-long-term-vision-for-medical-misinformation-policies/

Coronavirus: YouTube bans misleading Covid-19 vaccine videos https://www.bbc.com/news/technology-54541517

The Mel K Show @MelKShow, Aug 30, 2026 https://x.com/MelKShow/status/2094032514272608625?s=58

Reanalysis of FDA clinical data for mRNA FLUSIVA (mRNA-1010): Unfavourable risk-benefit profile supports market withdrawal https://zenodo.org/records/22016811

mRNA vaccine boosters and impaired immune system response in immune compromised individuals: a narrative review https://pmc.ncbi.nlm.nih.gov/articles/PMC10821957/

28 YouTube stats marketers should know (Updated) https://sproutsocial.com/insights/youtube-stats/

From Susan: Our 2021 priorities https://blog.youtube/inside-youtube/letter-from-susan-our-2021-priorities/

Cognitive cold war: A.I. sovereignty and the battle for the Noosphere https://www.sott.net/article/508113-The-cognitive-cold-war-AI-sovereignty-and-the-battle-for-the-Noosphere

YouTube taps Dr. Garth Graham to lead new health partnerships team https://www.mobihealthnews.com/news/youtube-taps-dr-garth-graham-lead-new-health-partnerships-team

YouTube has removed 1 million videos about Covid CEO says https://www.bloomberg.com/news/videos/2021-09-29/youtube-has-removed-1-million-videos-about-covid-ceo-says-video

Who funds the World Health Organization? A list of its biggest donors https://apnews.com/article/trump-who-withdrawal-budget-health-disease-7b20afc6c91ac9489a4ec216cc831d2b

Youtube is demonetizing coronavirus videos under it’s longstanding ‘sensitive events’ policy https://www.tubefilter.com/2020/03/05/youtube-demonetization-coronavirus-videos-sensitive-events-policy/

Dying of cancer, former Youtube CEO, Susan Wojcicki wrote a final message and shared her ‘most important lesson’ https://people.com/former-youtube-ceo-susan-wojcicki-wrote-message-final-weeks-before-cancer-death-8751339https://people.com/former-youtube-ceo-susan-wojcicki-wrote-message-final-weeks-before-cancer-death-8751339

Ural 178: When safety and success diverge https://newsletter.martingeddes.com/p/ural-178-when-safety-and-success?utm_source=post-email-title&publication_id=457557&post_id=211401814&utm_campaign=email-post-title&isFreemail=true&r=qxan0&triedRedirect=true&utm_medium=email

Former Youtube executive Susan Wojciki dies of lung cancer https://time.com/article/2026/05/12/susan-wojcicki-foundation-lung-cancer-early-detection/

Elephant blindness https://futurescapes.ca/2023/01/elephant-blindness-eb-the-most-dangerous-and-debilitating-malady-of-our-times-satire/

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